Karl Schmieder is the founder of messagingLAB, a strategy and consulting firm that helps biotechnology and synthetic biology companies create and execute strategies to drive the industry forward. Karl is the co-author of What’s Your Bio-Strategy?, a book that describes the massive advances of synthetic biology, its impact on business, and the disruption of trillion-dollar industries. Karl is also a founding member of New Bio City, a group of New York City-based life science entrepreneurs helping expand the definitions of biotechnology. Karl received his BS and MS in biochemistry from the University of California, Riverside, and an M.F.A. from the Naropa Institute.